Learning Outcomes

Globalization Part 1

Globalization Part 2

The External Environment

The General Agreement on Tariffs and Trade (GATT)

Regional Trading Arrangements

Lesson Summary

In this module you will learn about globalization. We will also discuss global economic environment, regional trading arrangements and multinational corporation.

International Monetary System

Financial Environment

Cultural Issues and Buying Behavior

Culture and Marketing Mix

Political Environment

In this module Global Marketing Management. Foreign exchange is the monetary mechanism allowing the transfer of funds from one nation to another. Learn about buyer behavior and consumer needs which are largely driven by cultural norms.

International Laws, Agreements and Local Legal Environment

Global Marketing Research

Market Size Assessment

Reasons for International Marketing Segmentation

Developing a Competitive Strategy

In this module you will learn the political and legal systems are vital parts of a country’s business environment. Learn about the development of competitive strategy, market size assessment and new market information technologies.

Effect of Information Technology on Global Competition

The Interface of R&D Operations and Marketing

Market Selection Entry Modes

Timing of Entry and Exit Strategies

Global Product Strategy

In this module you will learn the effect of information technology on global competition, the regionalization of global marketing strategy and how to go about doing competitive analysis, and the importance of timing of entry in a particular country and the exit strategies.

Global Marketing Management - First Assessment

You must score 80% or more to pass this assessment

Multinational Diffusion

Branding Strategies and Product Lines

Product Piracy

Pricing

Global Pricing and Currency Movements

In this module you will learn about global pricing, multinational diffusion and how to develop new products for global markets. Learn about global branding strategies and how to manage global product lines.

Communicating with the World Consumer

Choosing and Coordinating and Advertising Agency

Market Entry Options in Sales Force Strategy

Cross Cultural Negotiation and Expatriates

Global Logistics and Distribution Part 1

In this module you will learn how advertising gets affected by culture and various kind of creative strategies also how to coordinate international advertising. Learn about market entry options in sales force strategy.

Global Logistics and Distribution Part 2

Exporting Management

Mechanics of Exporting

Government Role in Promoting Exports and Mechanics of Importing

Planning, Organization and Control of Global Marketing Operations

In this module you will learn about free trade zones, International distribution channels and retailing. Learn also steps in processing an export order and how to organize for exporting.

Global Brand Management and Organizational Structure

Emerging Markets

Product Policy, Pricing & Communication Strategy and Distribution Challenge

Global Marketing and the Internet Part 1

Global Marketing and the Internet Part 2

In this module you will learn about how to go about organizing for global brand management and the life cycle of organizational structure. Learn also how to offer the right product mix is a major requirement to thrive in the emerging market.

Global Marketing Management - Second Assessment

Global Marketing Management - Final Assessment

This free online course helps multinational companies get exposed to foreign investment opportunities.

Diploma in Global Marketing Management

This free Online course on Global Marketing Management starts with why global marketing is imperative and how globalization of market leads to convergence or divergence. Global business comprises of a large and growing portion of the world’s total business. Today, global events, competition affect almost all companies both large and small. 
Most companies sell output to and secure supplies from foreign countries.

Getting Started

SWOT Analysis in Marketing

Marketing Research

Real Time Marketing

Brand Management

Social Media - Part 1

Social Media - Part 2

SEO Basics

Website Characteristics

Capturing Leads

Campaign Characteristics

This module will introduce students to the basics of Internet Marketing, including how to perform a SWOT Analysis and conduct market research. Discover how to use real time marketing and manage a brand with an online presence. Learn about using social media to market your brand and how to be visible using Search Engine Optimization. Lastly, learn about website characteristics and capturing leads.

What is Social Media?

Defining Your Social Media Policy - Part 1

Defining Your Social Media Policy - Part 2

Creating a Living Document

Keeping an Eye on Security

Rules to Follow When Posting - Part 1

Rules to Follow When Posting - Part 2

Benefits of Social Media

The Pitfalls of Social Media

Listen to Your Customers

This module will introduce students to social media in the workplace, including what social media is and defining your social media policy. Discover how to create a living document, keeping an eye on security, and the rules to follow when posting. Lastly, learn about the benefits of social media, the pitfalls to avoid, and how to use social media to listen to your customers.

Marketing Through the Internet and Social Media - Assessment

Learn how to effectively use internet and social media for efficient marketing with this free online course.

Marketing Through the Internet and Social Media

This free online course will introduce students to internet marketing course fundamentals, including SWOT analysis in marketing and marketing research. Students will also learn about social media in the workplace, including what social media is, defining your social media policy, and rules to follow when posting. So, why wait? Start this course today and learn how to effectively leverage social media for marketing.

Track Acquisition

Track Customer Behaviour

Track Marketing Outcomes

Search Engine Marketing

This module will explore techniques to monitor and evaluate the origins of your audience. Discover the art of interpreting customer behaviour by analysing their interactions and preferences. Master the skill of guiding your customers towards their desired goals and uncover actionable methods to enhance your Search Engine Marketing performance.

Marketing Touchpoint Analysis for Businesses - Course Assessment

This free online course explains how to analyse touchpoints to develop smart marketing strategies and build your brand.

Marketing Touchpoint Analysis for Businesses

It is important to assess customer satisfaction through the evaluation of individual interactions with your business (called ‘touchpoints’) as you optimise its processes. This market research course explores the strategies that attract and retain customers. We explain how to measure marketing outcomes and satisfy customers. We also show you how to harness the power of search engine marketing to enhance brand visibility and grow your business.

Social Media, Sales Psychology, and SEO

Marketing on Facebook and YouTube

Marketing on Twitter, Pinterest, and Quora

In this module, we will present a brief history of social media, including the different types. We will examine the relevance of social media marketing and sales psychology in the age of technology. Discover the strategies and benefits of SEO. You will also learn to use Facebook, YouTube, Twitter, Pinterest, and Quora as brand marketing tools.

Basics of Social Media Marketing - Course Assessment

This free online course teaches you how to use social media as a branding, marketing and sales promotion tool.

Basics of Social Media Marketing

Do you want to turn your social media account into a concrete marketing and sales machine? This digital marketing course explains how to harness social media to build up your personal or business brand. We demonstrate how to generate leads, raise brand awareness, improve customer support and increase sales conversion. The course provides proven business promotion and brand marketing strategies for Facebook, YouTube, Twitter, Pinterest and Quora.

Search Advertising and SEO: A Guide to SERPs and Organic Search

Optimising Campaigns with Google Ads

Google Ads: Formats, Features, and Advanced Strategies

Keyword Research and Match Types for Effective Google Ads

Strategies for Driving Traffic and Generating Leads

This module will teach you the fundamentals of search advertising and Google Ads. Dive deep into the various Google Ads formats and features to learn to create compelling advertisements. As you hone your skills with the uses of ad extensions, landing pages, and keywords, you will learn to develop effective lead generation strategies.

Strategic Search Advertising

Optimising Ad Groups and Keywords for High-Performance Search Ads

A Guide to Ad Performance and Quality Scores

Microsoft Advertising: Campaign Creation and Optimisation

The Google Ads Auction: Keywords, Bids, and Strategic Bidding

In this module, you will delve into the strategic components of search advertising. You will gain insights into optimising ad groups and keywords to maximise the effectiveness of your ads. The module will introduce you to Quality Score and Microsoft's advertising platform, helping you acquire expertise in planning a more purposeful ad campaign.

Course assessment

A free online course that teaches you the fundamentals of search advertising and designing effective ad campaigns.

Introduction to Search Advertising

Discover the fundamentals of search advertising, also known as paid search or search engine advertising, in this online course. You will get introduced to the basics of search engine optimisation to advanced Google Ads strategies. As you explore the intricacies of keywords, ad groups along with landing page optimisation, you will learn about both Google Ads and Microsoft Advertising. This course will help you acquire the digital marketing skills.

Introduction To Sales Funnel Building

Planning And Choosing Your Funnel Type

How To Craft And Splinter Offers

Creating Your Sales Funnel Pages

Funnel Building - Learning Summary

In this section, you will learn the basics of how to create an effective sales funnel. This over-the-shoulder training by a online marketing expert will show you how to do it step-by-step. Discover how to get leads, brand yourself/company, create an email list and make sales with a funnel. Funnels are effective for both online & offline businesses.

Pinterest Intro and Overview

Pinterest - Personal Account Setup

Setting Up And Using A Pinterest Business Account

Using Pinterest Marketing Tools

Pinterest - Learning Summary

In this module you will learn the basics of Pinterest marketing. You will learn how to set up a Pinterest site properly and all the functions of the Pinterest site. You will be shown how to post pins and the best strategies for gaining followers. We will teach you how to set up your profile and boards. You will also discover how to set up a business account. You will be given an overview of the analytics dashboard as well. Discover helpful Pinterest apps/tools and how to add articles.

LinkedIn Marketing - Introduction

LinkedIn - Overview Of The Platform

LinkedIn - Setting Up And Using A LinkedIn Business Account

LinkedIn - Leveraging Personal Profiles and Groups

LinkedIn Marketing - Learning Summary

Banner Advertizing - Introduction

Banner Ads - Designing The Ad

Banner Ads - Ad Campaign Goals

Banner Ads - Setting Up & Running Campaigns

Banner Advertizing - Learning Summary

In this course we’re going to cover how to drive traffic with banner advertising. This will include information on how to create banner ads, ad campaign goals and setting up and running the campaign. At the end of this module you will know how to effectively create and run a banner ad campaign for your business.

Intro To Twitter Timeline Ads

Twitter Ads - Campaign Objects And Details

Twitter Ads - Ad Groups And Targeting

Twitter Ads - Creating The Ad And Launching

Twitter Ads - Learning Summary

In this section, students will learn all the fundamentals of successful Twitter Ads. We start by teaching you about how to set the campaign objectives that are absolutely crucial to success. We then teach you about how to set up Ad Groups and how to target your audience to match with likely buyers and cut expenses. Next, you will learn about A/B split testing and how it can help you refine your marketing efforts to gain more buyers for less ad dollars.

Intro To Facebook Newsfeed Ads

Facebook Ads - Marketing Objectives

Facebook Ads - Ad Targeting And Budgeting

Facebook Ads - Creating The Ad

Facebook Ads- Learning Summary

In this section we will teach you how to get targeted traffic with Facebook ads. Students will learn how to properly set marketing objectives. You also learn about audiences, ad placements and budgets. Our expert instructor will walk you through step-by-step on how to create the ad itself inside the actual Facebook ad platform. By the time you are done with this training, you will know how to effectively create and launch Facebook ad campaigns for your business.

Search Ads - Marketing Objectives

Search Ads - Ad Groups And Keywords

Search Ads - Creating And Monitoring Ads

Search Ads - Learning Summary

Online Marketing And Advertising  - Assessment

Discover The Hidden Secrets Of The Right Way To Do Online Marketing & Advertising With This FREE Online Business Course!

Online Marketing And Advertising 

In this free online course you will learn how the pros do marketing and advertising. You will be trained in 1) Funnel building 2) Lead generation 3) LinkedIn advertising 4) Banner ads 5) Twitter Timeline ads 6) Facebook ads 7) Search ads.  This over-the-shoulder training on marketing and advertising will give you practical training in the 7 most important areas. This training will take this complicated subject and make it simple and usable.

Fundamentals of Facebook Marketing - Learning Outcomes

Introduction to Facebook as a Marketing Platform

Setting Up a Facebook Business Page

Understanding Facebook Algorithms

Fundamentals of Facebook Marketing  - Lesson Summary

Start your journey with Facebook marketing by setting up a professional Business Page, understanding your audience, and creating engaging content. This module helps you build a solid online presence by targeting the right people and boosting your brand’s visibility. Learn the basics to connect with your audience and grow your brand effectively.

Facebook Advertising Strategies - Learning Outcomes

Types of Facebook Ads

Crafting Effective Ad Campaigns

Audience Targeting and Retargeting

Facebook Advertising Strategies  -  Lesson Summary

In this module, you'll learn how to target the right audience, retarget interested customers, and choose the best ad formats. We’ll show you how to create ads that connect with people and drive conversions. By the end, you’ll know how to optimize your ads for better performance and maximize your results.

Introduction to Facebook Analytics

Key Metrics for Campaign Evaluation

Optimizing Ad Campaigns

Measuring and Optimizing Facebook Campaigns - Lesson Summary

In this module, you’ll learn how to track your ad performance using Facebook Insights and key metrics like engagement and conversions. We’ll cover A/B testing to help you compare ad variations and find what works best. By using data-driven strategies, you’ll be able to fine-tune your campaigns for better results and higher returns.

Facebook Marketing and Advertising - Course Assessment

Master the Art of Facebook Marketing and Advertising to Grow Your Business and Engage Your Audience.

Facebook Marketing and Advertising

This course offers a comprehensive guide to Facebook marketing and advertising, showing you how to leverage its vast user base and targeting tools to meet your business goals. Learn to set up and optimize ad campaigns, use analytics for better performance, and engage your audience through Pages, Groups, and Events. By the end, you'll be able to create effective Facebook strategies that drive engagement and boost conversions.

Dynamic Search Campaign

Dynamic Ad Targets

Adding Extensions

In this module, you will learn how to set up a Google Ads account quickly and add callout and location extensions. We will also introduce you to the best strategy to target the right audience through an Ads campaign.

Google Analytics

Remarketing Lists

Setting up Conversions

Keyword Campaign Introduction

Adwords Editor

This module will teach you how to connect to Google Analytics to monitor your conversion rate easily. We will also introduce you to Adword editor and its significance to search keywords.

Master the Fundamentals for Google Ads - Course Assessment

Learn to quickly set up a profitable and professional Google Ads campaign with this free online course.

Master the Fundamentals for Google Ads

This free online course will help you to quickly and correctly set up a Google Ads account with the least cost in maintenance fees. The method achieves this by going over each critical element in a step by step procedure and highlights which configuration settings are irrelevant or may cost you more than its financial return. You will also learn to identify, sort and rephrase keywords that will attract the most clients to your business.

Foundations of Online Community Building

Engaging and Growing Your Community

Content Creation and Curation

Analytics and Continuous Improvement

This module will guide you through the essential elements of online community building, from understanding the role of digital communities to practical steps in audience identification, platform selection, and guideline establishment. With real-world examples and insights, you'll gain the expertise to create and sustain engaging online communities.

Building a Loyal Online Community for Your Business or Brand - Course Assessment

Learn to grow an online community that engages members and achieves long-term sustainability in this free online course.

Building a Loyal Online Community for Your Business or Brand

This course on online community building teaches you how to create virtual spaces where connections thrive, and brand loyalty grows. It covers the importance of online communities in fostering connections and enhancing brand loyalty, emphasising strategies to identify and understand your target audience. You will learn to choose the right platform to relate to your audience and set community guidelines that make everyone feel welcome. Enrol now.